The KFC Add Hope programme helps to feed over 100 000 children across South Africa.
Every R2 donated not only gives these children three healthy meals a day
but also gives them hope of a better future.
As good as the KFC Add Hope programme is,
there are always people skeptical of where the donations go.
So we decided to use World Hunger Month to show real children
who now have hope for their futures due to the KFC Add Hope programme.
We asked children from various Add Hope beneficiaries to share what they have hope for
in a series of 31 short format videos.
We then promoted these vidoes on YouTube & Facebook everyday of World Hunger Month under the line…
Your R2 fills children with Hope
Watch the "31 Days of Hope" videos below.