Objective
CarStats SA approached us with a vast South African vehicle database and needed a platform and brand that would support their data. Since an entire car book value database has never been available in South Africa, we had to create a unique brand and website that stands out in the market place.
Approach
Our research showed that the current online space is over-saturated with literal automotive sites such as Carfind, AutoTrader, etc.
So we decided to create a name that:
• is simple and easy to remember
• appeals to male and female audiences
• consists of two syllables
• is a new dictionary word
• could be used as a verb
• would dominate in the SEO and SEM space
• appeals to male and female audiences
• consists of two syllables
• is a new dictionary word
• could be used as a verb
• would dominate in the SEO and SEM space
Enter ZOOPA – a brand new online resource for everything cars where you can research any car’s valuation and depreciation, including your own through the large VIN-number database. For everything cars, just ZOOPA it.
